By Joe Shetterley
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September 28, 2024
For decades, the concrete industry has been chasing a mirage. We've poured billions into developing fancy new coatings, sealants, and curing compounds, all promising to be the solution to concrete's perennial problems: cracking, spalling, and degradation. But in our pursuit of the latest quick fix, we've forgotten a fundamental truth about concrete. The real enemy isn't the elements – it's ourselves. And the solution lies not in some expensive add-on but in understanding and addressing the inherent flaws at the very heart of concrete itself.